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How to Invest Like the World’s Top Investors and Build Lasting Wealth

In the realm of investment strategies available to today's investor, value investing stands out as a prevalent and time-tested approach. It serves as the cornerstone of the Rule One investment philosophy.

Let's explore the essence of value investing and its distinction from Rule One.

The Essence of Value Investing

Value investing is an investment strategy that seeks to purchase companies with a low price-to-earnings ratio. Pioneered by Ben Graham, the mentor of Warren Buffett, this approach is detailed in his seminal work, ‘Security Analysis,’ first published in 1934 and still relevant today.

Graham termed this approach ‘value’ investing because the goal is to acquire more value than the price paid. The core concept revolves around securing $10 worth of value for a $5 price tag.

Graham believed that the optimal strategy was to invest in a diverse portfolio of undervalued companies, often around 200, to mitigate the risk of investing in a company that was cheap for a valid reason, such as impending bankruptcy.

According to Graham, a stock was considered undervalued and worth investing in if it could be purchased for less than its liquidation value, which is determined by the company's net assets per share.

While the foundational principles of this enduring method continue to hold true, they were particularly effective during the Great Depression and World War II, periods when Graham was active in investing.

The Evolution of Value Investing

By the time Warren Buffett entered the investment scene, the economic landscape had shifted, making it more challenging to find companies that were severely undervalued.

What was the adaptation?

To address this, Buffett refined the theory, focusing on identifying not only undervalued companies but also those that were exceptional businesses with a predictable future. This required a deep understanding of the business, which naturally limited the range of investments to what Buffett termed your ‘circle of competence.’

The Rule One strategy builds on this evolution, concentrating on exceptional businesses that possess specific qualities.

The Rule One perspective on value investing posits that the most effective way to achieve substantial returns is to identify a few companies that are inherently excellent, led by capable individuals, and are priced significantly below their actual worth. A business that meets these criteria is considered a Rule One stock.

Defining Rule One Stocks

At its core, a Rule One stock is one that is priced below its intrinsic value. The challenge lies in determining what the intrinsic value is. Intrinsic value is a term frequently used in value investing, and for good reason—it is crucial.

While value investors often make decisions based on the perceived low cost of a business, Rule One investors understand that it is preferable to invest in an exceptional business at a fair price rather than a mediocre business at a low price.

This is why Rule One investors must have a profound understanding of the companies they invest in. We must know the business well enough to recognize its excellence. I will later teach you how to identify outstanding companies and assess their intrinsic value.

The Value Investing Mindset

There is a value investing mindset that is essential to grasp. Grasping this mindset is a vital step in mastering value investing. Although it may seem straightforward, purchasing $10 bills for $5 can be emotionally challenging, but these mindset tips will aid you in mastering it.

Fear as an Ally

Buffett stated that the key to outstanding investment outcomes is to buy when fear is present.

Fear is what causes the market price of an excellent business to be significantly lower than its value. In fact, fear is the sole factor that makes the market price of a business incorrect. Without fear surrounding this business, industry, or economy, the business will not be on sale.

An old-school value investor decides when to buy based on a perceived low price and adjusts for the fear surrounding the business by investing in many businesses to ensure that no single business can devastate their portfolio.

However, for a Rule One investor, fear is an ally because they understand the business, comprehend the reasons for the fear, and are convinced that it is irrational in the long run. Fear constantly moves the market, and if it is unjustified, it can create excellent opportunities to purchase stock in outstanding companies at prices well below their value.

Long-Term Focus

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