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'Success isn't hidden formula', says pension app founder after raising £1.8m

Royden Greaves, chief executive and founder of Jarvis

The founder of a pensions app that has raised £1.8m in funding this year says there is no "hidden formula" to success. In the two years since establishing his business, Royden Greaves has developed a retirement planning platform and secured backing from major investment funds.

The London-based entrepreneur, who moved to the UK from Montserrat to do his A-Levels more than 20 years ago, is on a mission to simplify financial planning for retirement.

He launched Jarvis in 2022 after a decade working in wealth management. The 39-year-old, who invested £100,000 to start up his company, was inspired to set up a business after deciding access to financial planning was limited to a select few firms.

"I knew I needed to simplify pensions and empower individuals to take control of their financial future," he told Business Live. "We’re creating a complete pension solution that covers the needs of employed workers and the self-employed, offering a real alternative to the traditional 'old school' incumbents.

"We've evolved to provide a pension that workers actively engage with, like a modern banking app, so they know exactly how and when to retire."

In July, Jarvis secured seed funding in a round co-led by Ascension VC and Cornerstone VC, with participation from Tokio Marine Future Fund. Just a month later, it launched its workplace pension offering as well as pension tracing and a 'retire now' solution.

"Success, for me, isn't about some hidden formula," he said. "It's about the daily commitment to waking up and striving to make progress."

But it's not been a completely straight road for the businessman, who admits the biggest challenge he's facing is making pensions accessible - and engaging workers - in the UK.

"We’ve tackled this by identifying the 'missing link' and retirement guidance gap in pensions," he said. "As a result, we’ve built a lifetime pension with both personal and workplace jars and created a user experience that feels like a challenger bank."

Mr Greaves believes Sir Keir Starmer's government needs to keep innovation at the forefront of its agenda if it wants to help businesses like his.